NHS Direct Appoints A New Commercial Director, UK

April 22, 2007 – 8:15 pm | posted in Public Health

David Edmonds, Chairman of NHS Direct commenting on the recent appointment said:

"I am delighted to tell you that, after recent competitive interviews, Ronnette Lucraft is joining us as Commercial Director of NHS Direct.

"Ronnette impressed us with her exciting and innovative ideas for business development. Among her career achievements she was responsible for developing the business case and organisational structures to update HM Revenue and Customs website: currently the third busiest government website.

"Her health sector experience includes working with NHSU (now part of the NHS Institute for Innovation and Improvement) and working on PPP initiatives developing new healthcare facilities for NHS Primary Care Trusts in South West London. Her other health experience includes two years as a general manager of Living Health Ltd - a world first in the provision of televised public healthcare services. This role also brought her into partnership working with NHS Direct in the Midlands.

Ronette Lucraft will start work on Wednesday 11 April 2007. She will be a member of the NHS Direct Board and her role builds on and includes work of Paul Jenkins who left NHS Direct late last year to take up the Chief Executive post at the Charity Rethink.

NHS Direct is at the forefront of 24 hour health care delivering telephone and e-health information services day and night direct to the public

NHS Direct provides health information and advice 24 hours a day, 365 days a year.

NHS Direct handles around 6.5 million telephone calls a year The NHS Direct website "http://www.nhsdirect.nhs.uk" attracts approximately 2 million visits each month

NHS Direct on Freeview was launched just before Christmas 2006 and together with the service on Sky Digital means that over 14 million households have access to hundreds of pages packed with health information. These include:

– Answers to common health questions,
– Advice on healthy living such as: eating well, exercise and giving up smoking
– Information about NHS Services
– Features on long-term health conditions
– News on current health issues

NHS Direct is accessed on Freeview by going to channel 108.

NHS Direct Interactive on Sky Digital TV includes 3000 pages of information on 500 health topics.

NHS Direct Interactive on Sky Digital is accessed by pressing the interactive button on the Sky Digital remote control, scrolling down to NHS Direct Interactive and pressing Select.

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