Hand Sanitizing Spray Moves Clorox Into Personal Care Category
- Wednesday, April 18, 2007, 13:54
- Dentistry, Infectious Diseases, Primary Care, Public Health
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For decades, The Clorox Company has helped consumers and industry professionals keep their homes and businesses cleaner and healthier through laundry sanitizing and surface disinfecting. Today, Clorox’s Professional Products Division extends the Clorox brand’s health and wellness efforts beyond surfaces to hand hygiene with the launch of Clorox Anywhere Hand Sanitizing Spray, representing the company’s first entry into the personal care category.
Just as Clorox disinfecting products can be counted on to kill germs on surfaces, Clorox Anywhere Hand Sanitizing Spray can be counted on to reduce germs on hands. The new bleach-free, alcohol-based spray is formulated to kill 99.999 percent of germs on contact and does not dry out hands or leave a sticky, greasy residue. Available in an easy-to-use spray, this delivery mechanism also helps target places in the hand that can often be missed by traditional sanitizers, such as fingernails, knuckles and spaces between fingers.
“Clorox’s entry into the professional hand hygiene category exemplifies our commitment to a cleaner and healthier world,” said Craig Stevenson, vice president, Clorox Professional Products. “Clorox Anywhere Hand Sanitizing Spray expands the Clorox portfolio to include both hand and surface solutions that help create a healthier environment, reinforcing Clorox’s nearly 100-year legacy as a leading producer of sanitizing products.”
Hands Down, Hand Hygiene is “Mission-Critical” Effective hand hygiene is critical to infection control, not only for doctors and nurses in hospitals and healthcare offices, but for employees of restaurants, hotels, child care centers and cruise ships.
“As important as hand hygiene is for all of us, the importance for professionals - who have daily contact with large numbers of people - couldn’t be more critical,” said Stevenson. “In developing Clorox Anywhere Hand Sanitizing Spray, we wanted to provide a hand sanitizer for the professional sector to help meet the infection control needs of institutions that directly serve consumers.”
The new hand sanitizer will be available for sale to:
• Healthcare professionals (hospitals; acute and long-term care facilities; medical, dental and veterinary offices)
• Travel/food industry professionals (restaurants, cruise ships, hotels, airlines)
• Education professionals (child care centers and schools) • Fitness professionals (gyms and health clubs)
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