American Society For Therapeutic Radiology And Oncology Patient Brochures, Publications Win Awards

January 2, 2007 – 3:23 pm | posted in Cancer / Oncology, MRI / PET / Ultrasound, Radiology

The American Society for Therapeutic Radiology and Oncology (ASTRO) has been awarded several professional publication awards in recognition of its public awareness campaign and two member publications. ASTRO was recently honored by the Associations Advance American Awards Program and MarCom Creative Awards, both respected organizations that acknowledge communication professionals.

ASTRO’s public awareness campaign to educate patients and their families on cancer treatment options won an Award of Excellence in a 2007 Associations Advance American Awards Program, a national competition sponsored by the American Society for Association Executives. This is the third consecutive year ASTRO has received this honor.

ASTRO received the award for its campaign “Understanding Your Cancer Treatment Options.” The campaign includes more than a dozen brochures on treatment options for various tumors, such as breast cancer, lung cancer and prostate cancer. Each brochure explains different treatment options for the disease, including radiation therapy, surgery and chemotherapy, as well as information on clinical trials and support organizations. This year, several of the original brochures have been updated and some of the brochures have been translated into Spanish, to better serve the community. The information in the brochures has also been converted to a patient-friendly Web site, located online at www.rtanswers.org. ASTRO was also awarded three honors from MarCom Creative Awards, an international competition that recognizes achievement by marketing and communication professionals. Last year’s Annual Meeting Guide won gold, the highest distinction, for top internal publication; the ASTROnews won gold for external newsletter and the patient booklet “Radiation Therapy for Cancer” won an honorable mention for an educational brochure.

“Providing the information patients and their families need to make an informed decision about cancer treatment is invaluable and providing useful information for our members is a key part of our mission,” said Laura I. Thevenot, ASTRO’s Chief Executive Officer. “Knowing that our publications are making a difference is very rewarding.”

The American Society for Therapeutic Radiology and Oncology (ASTRO) is the largest radiation oncology society in the world, with more than 8,500 members who specialize in treating patients with radiation therapies. As the leading organization in radiation oncology, biology and physics, the Society is dedicated to the advancement of the practice of radiation oncology by promoting excellence in patient care, providing opportunities for educational and professional development, promoting research and disseminating research results and representing radiation oncology in a rapidly evolving socioeconomic healthcare environment.

The American Society for Therapeutic Radiology and Oncology
8280 Willow Oaks Corporate Drive, Suite 500
Fairfax, VA  22031
www.astro.org
www.rtanswers.org

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