Norovirus And E-coli Outbreaks: Cera Oral Rehydration Solutions Speed Recovery
- Friday, December 29, 2006, 15:02
- GastroIntestinal, Infectious Diseases, Nutrition / Diet
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Cera Products, manufacturers of CeraLyte, an oral therapy which corrects dehydration from diarrhea, reports increased orders for CeraLyte oral rehydration solution (ORS), due to outbreaks of diarrhea (norovirus) in college dormitories, on cruise ships and nursing homes, and from e-coli cases linked to green leafy vegetables in fast food restaurants.
Both norovirus and e-coli are transmitted via the fecal-oral route (through poor handwashing) and, if left untreated, the resulting diarrheal illness can cause severe dehydration, and, sometimes, lead to kidney failure and death. Hydrating a severely dehydrated person with IV hydration in the hospital can cost $2,000 per day, compared to $4 or less per liter of CeraLyte, according Charlene Riikonen, CEO of Cera Products.
Dr. Alan Buchman, gastroenterologist at Northwestern University Hospital explains, “IV hydration can be reduced by timely use of oral rehydration solutions. Adult gastroenterologists and surgeons need to learn the experience with ORS from our pediatric colleagues.”
A study of CeraLyte to treat children stricken with severe diarrhea (cholera), published in Acta Pediatrica 2001 found that, “This rice-based ORS, with its variety of short, medium and long chain carbohydrates, maximizes absorption of salts and water, reducing diarrheal volume losses.”
“CeraLyte is unique because its patented long-chain carbohydrate formula speeds absorption of valuable electrolytes, salts and minerals that match the body’s natural composition and losses,” says Ms. Riikonen. “CeraLyte should be kept on hand in the medicine cabinet and in travel bags.”
Although oral rehydration is used regularly in Third World countries for diarrheal illnesses, Dr. Nigar S. Shahid, a specialist in diarrheal disease, says, “ORS offers a therapy that is simple, effective and inexpensive with very few potential complications. Yet, this life-saving therapy has been slow to be accepted by Western medicine.”
Formulated with the help of physicians from Johns Hopkins Hospital, CeraLyte can be ordered online and shipped next day. It is also available through pharmacies, outdoor retailers REI and Dick’s Sporting Goods and travel health clinics nationwide, including Passport Health. For information: http://www.ceraproductsinc.com or 1-888-237-2598.
Based in Columbia, Maryland, Cera Products’ pioneering rice-based oral electrolyte blends correct dehydration, restoring fluid volume and cell balance for a variety of medical conditions.
Cera Products, Inc.
http://www.ceraproductsinc.com ![]()
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