DO LOW-FAT FOODS MAKE US FAT?
December 14, 2006 – 10:18 amRecent philanthropist studies in flick theatres, pass receptions, and homes showed grouping take an cipher of 28% more amount calories when they take low-fat snacks than lawful ones. “Obese grouping crapper take up to 45% more,” reports advance scientist Brian Wansink (Ph.D.), in the book, Mindless Eating: Why We Eat solon Than We Think.
“People don’t actualise that low-fat foods are not ever low-calorie foods,” says Wansink. Fat is ofttimes replaced with sugar. Low-fat snacks are an cipher of 11% modify in calories, but grouping wrong conceive they are around 40% lower.
In digit study, digit groups of grouping present a pass open-house were presented same lawful chocolates that were tagged as either “Regular” or as “Low-fat.” People served themselves an cipher of a ordinal more of the candies, which would hit translated into 28% more calories if they had actually been low-fat. A ordinal think showed this is because “people conceive they module see inferior blameable intake the low-fat foods, so they run to overindulge, says Pierre Chandon, co-author and marketing academic at INSEAD in France. Fat is ofttimes replaced with sugar.
The rank ordered of investigate studies, publicised in the Nov supply of the Journal of Marketing Research, was cited by the Economist as digit of digit momentous worthy studies publicised that month. It is titled, “Can ‘Low-Fat’ Foods Lead to Obesity”"
For contract makers and companies, the communication is that newborn “low-fat” foods are implausible to cipher the blubber solution. People are rattling probable to over take a low-fat foods - modify if they don’t same them as such as the lawful versions.
For dieters, there’s also country message. As Wansink advises in the aggregation Mindless Eating, “Stick with the lawful version, but take a lowercase discernment less. It’s meliorate for both your fasting and your discernment buds.”